The leading property company with projects spread across Indonesia, PT Ciputra Development Tbk (CTRA), has booked marketing sales of Rp3.8 trillion as of nine months of 2020. Such achievement was contributed by the sales of residential houses and land plots worth of Rp3.4 trillion, while the rest came from the sales of shop houses, apartments, and offices.
This was stated by the President Director of CTRA Candra Ciputra, during Public Expose CTRA 2020, held in Jakarta on Thursday (12/3). He explained that the achievement in nine months of 2020 fell by 9 percent year-on-year due to the large-scale social distancing (PSBB) policy given the widespread of Corona Viruses Diseases (Covid-19). Nonetheless, CTRA sees a quite convincing trend as seen through the significant improvement in marketing sales figures, from Rp548 billion in July, to Rp552 billion in August and Rp654 billion in September. CTRA hopes this positive trend to remain until the end of the year in order to achieve the marketing sales target of Rp4.5 trillion. Aside from the marketing sales achievement, the management also prioritizes to strengthen the company’s liquidity amidst the uncertainties due to Covid-19 pandemic.
The Director and the Corporate Secretary of the company, Tulus Santoso, added, in order to support the achievement of marketing sales target in 2020, CTRA has launched several new products within the existing projects. The products launched by the company as of the third quarter of 2020 include Elecio Cluster in CitraGarden Puri in West Jakarta; Benoa, Ayodya and Seminyak clusters in Citra Maja Raya; Academia shop houses, Avante and Viale clusters in CitraRaya Tangerang; Orinoco cluster in Citra Sentul Raya; Delft Shop Office in CitraLand City Losari Makassar. “The success in launching these products was due to the high interest of such products among the consumers. This was also attributed to the experience and the reputation of Ciputra Group in market assessment, digital marketing initiatives, database network, good teamwork among the salespersons, as well as thoughtful concept and product development. For the fourth quarter of 2020, we will continue to launch new clusters that focus on the middle-low market segment,” Tulus Santoso said.
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